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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other truths regarding modern-day B2B marketing. We go over just how the buying journey is now totally fragmented as well as the manner in which community building can assist marketing experts take back contro

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also various other facts regarding contemporary B2B advertising and marketing. We review exactly how the acquiring trip is currently totally fragmented and also the manner in which area building can help marketing professionals t

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other realities regarding contemporary B2B marketing. We go over just how the acquiring trip is now completely fragmented and also the manner in which neighborhood building can aid online marketers take back control of t